Improving your websites rankings in search engines requires an effective link strategy.

In the development period of Google’s existence, its founders, Larry Page and Sergey Brin, were burning the midnight oil trying to discover a way to determine the importance of a web site.

The concept they arrived at is now known as link popularity.

The basic idea is simple: If web site "A" has a lot of other web sites linking to it, then all these llinking sites must think that web site "A" is important.

In other words, each incoming link to your web site can be considered as a vote. The more votes your web site achieves, the more importance Google, and other major search engines will give to it. This means that in the all seeing eyes of search engines your web site is more relevant if it has a lot of incoming links. So the more relevancy you can acquire for your web pages means higher search engine rankings (all major search engines appear to have adopted the Google model).

After your web site has been assessed for the number of incoming links (or backlinks), and the quality, see later, of those links, Google will assign a value, called Page Rank (PR), to the web pages on your web site. This is a numeric value between 0 and 10. Higher PR indicating more importance.

So, improving my web sites Google ranking is as simple as that?

Unfortunately the answer is NO! This is because the Google algorithm is a complex beast. There are over one hundred other things that Google check for, and there are different types of links. Each type carrying more or less relevancy.

So, the types of link are:

1) Outgoing: where your site links to another site. No use to you in terms of PR.

2) Reciprocal: where two sites exchange links, this now has less value than it used to have since a recent Google update, but is still effective on other search engines.

3) One way Incoming: A link to your site pure and simple, where your site does not link back. This is what you need to build PR. This is a vote for your site and is far more powerful than a reciprocal link.

What’s in a name?

Now you know the type of link that’s needed (how to get one-way incoming links will be discussed elsewhere) there is still more that will affect your PR. This concerns the link anchor text. Link anchor text is the visible part of a link, i.e., the text you click on.

Link anchor text in a link pointing to your home page should contain the main keyword that your home page is optimised for. However, if you have many links all with the same anchor text it looks, to Google, like spamming and may cause lesser significance being given to those links. Therefore, vary your anchor text.

As can be seen, generating a successful crop of links can be a time consuming process. And there are many pitfalls along the way.

Richard Brennan is founder of proSEO Zone, a search engine optimisation consultancy based in the UK. proSEO Zone specialise in Improve Google Ranking techniques.

So it seems that content is still king, and that RSS article feed does a nice job of streaming in fresh, keyword-loaded content that gets your site indexed fast AND brings Adsense Revenue. That’s great, but if you think that articles replace traditional web copy, you’re dead wrong.

Look at any top corporation’s website structure to see that the traditional website model still takes first prize. Even if you’ve unearthed the absolute best articles on the web from leading experts, an article feed is still no way to greet a customer who’s just landed on your homepage.

Think about this. How did you feel the last time you clicked and landed and sat there blinking at an article that you weren’t planning on reading? If the article managed to suck you in, were you tempted after perusing it, to explore other parts of that website? Or did you just go, "Ahh, good one" and continue on your merry ADD-like web-surfing way?

My guess is, you clicked away. So if you’re looking to launch a new site or considering making improvements on your existing site, how about putting that RSS feed back where it belongs - on the article page.

Remember your visitor. Now that he’s there, how can you keep him interested in sticking around? The guests who arrive on your homepage are no different than the guests who come to your home. You work hard to create a home that reflects who you are - your unique style, your hobbies, habits, culture and beliefs. When someone comes into YOUR house, you don’t push someone else’s stuff on them. Why would you do that on your website?

Give your website guests the opportunity to get to know your company and what you stand for. That means including lively, inspiring and sales-driven copy that explains your product and service offerings. That means a company philosophy and a personal bio that tells the story of who you are and builds a case for your trustworthiness and expertise. That means copy that addresses your customers’ emotional mindset and sucks them into wanting and even needing what you sell. And let’s not forget the hallmarks of a real business - the privacy policy, user agreement, payment policies and "customer-satisfaction guarantee" as each pertains to your profession.

Nobody should ever be confused by what they see on your website. Nobody should ever be "lost" on your website. Give your website a "test run" - click from a few different outside links and see where you end up. You MUST have a logo–on every page. Your company name must be clearly labeled on every page, even the "deep content" pages. Your contact information should be easily accessible and at the very least include an email address or comment submission form. Give your customer every opportunity to reach out and get in touch with you.

Finally - your website should be strategically linked from page to page, keyword to relevant keyword, with the ultimate purchase end in sight. Sure, it’s fun to create websites for the heck of it, but if you’re interested in having a real business that reflects true professionalism, then YES you need legitimate, one-of-a-kind web content that tells the story of you and what you do. And above all, it should expertly lead the customer to buy!

Hire an experienced designer who knows about Search Engine Optimization. Hire a copywriter who can create sizzling content on all the pages that will remain stationary and even those that will require regular updating. Take care in creating a website that’s a marketer’s dream come true. Invest in the future of your business.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more information.

Indulge me for a moment.

Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide.

Instead of this particular style guide being written as a static book by an expert or two, it is written by studying the searching and browsing habits of hundreds of millions of web users.

Get the idea? Not a search engine. A style guide. A constantly evolving style guide that works from its insights into how people use and read web sites.

A style guide that puts the visitor first, puts their needs ahead of the academic opinions of experts.

A style guide that automatically rewards sites that serve their readers the best.

If we study Google not as a search engine, but as a style guide, what does it tell us about how we should write our web pages?

>> 1. Make the subject of each page absolutely clear.

As visitors arrive at your site, regardless of the entry page, the first question in their minds is, “Am I in the right place? Will I find what I want here? Can I achieve what I want to achieve here?”

Fortunately, the web page format gives us a title, headlines, first paragraphs and subheads we can use. So it makes sense to use them to make it abundantly clear to our visitors what the page is about.

We’ll do this for our visitors. But, because doing so helps our visitors, Google will reward us.

>> 2. Make your home page short text clear

First-time visitors to your home page are unlikely to be able to achieve their objective through that page alone. So you need to write short text that will quickly and clearly let them know if you have what they want deeper in your site, and how to get there.

This means using the right words in your headings, subheads and short descriptions. It means anticipating the words and phrases most visitors will have in their minds and will scan for. It means understanding which words and phrases best correspond to your visitors’ needs.

Write these headings and short descriptions with your readers in mind and, once again, Google will reward you.

>> 3. Make your text links relevant and descriptive

A text link that says, “More…” or “Click here” or “Learn More…” tells the reader nothing about the destination page.

Visitors scan your text links in the same way as they scan headings, subheads and short text. So provide them with clues. If you have an interior page about a weight-loss hypnosis service, write a link that says something like, “More on weight-loss hypnosis”.

Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.

>> Concluding thoughts…

By all means use a traditional style guide. They are great for getting your grammar right and choosing the right words. That said, many of them conflict in their recommendations as to the correct online terms. To some, a web site is a web site, to others it’s a website.

But back to Google as a style guide for a moment. This whole exercise, this make-believe about Google being a digital, interactive style guide is all about the importance of writing for your readers.

Yes, what I have been talking about it using the correct keywords and phrases in the appropriate places.

However, too many people write their pages with Google as the primary audience. I think that’s the wrong approach. You get a clunky text flow that, intuitively, feels wrong to the reader.

Instead, write with a clear understanding of what your readers need. Do this and you’ll find that the best keywords fall into the right places with an appropriate frequency.

And Google will reward you.

Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his http://www.ExcessVoice.com site. You’ll find articles and resources on how to make money as a freelance writer at http://www.FreelanceWritingSuccess.com

Why not? Maybe you have not heard of it. Well, it’s a program that can store the titles, URLs, descriptions and anything else you need for listing your websites into directories. It can also store the information for your articles including the titles, article bodies, signatures, keywords and whatever else you like.

It does more than just store all of this information. Having already entered all your websites’ directory listing information or information for your articles, just go to the directory’s web page with the submission form and with the press of one button, it can fill and submit the form for you. No more copying and pasting all your directory listings and articles. With the amount of time it takes you to copy and paste just one directory listing or article, you can submit all your directory listings or articles using RoboForm.

Since using RoboForm, I have upgraded to RoboForm Pro. RoboForm Pro allows you to enter an unlimited amount of websites and articles. RoboForm Pro also offers an unlimited amount of custom fields for each website and article. Using RoboForm Pro, I can submit 10 different articles to around 200 article directories in just one day. Without the program, it could take me a week or longer.

Brian Shoemaker is the owner of cheap web hosting directory Find-A-Web-Host.com. Find web hosts for your websites and/or articles.

Back in 1997 I did some research in an attempt to reverse-engineer algorithms used by search engines. In that year, the big ones included AltaVista, Webcralwer, Lycos, Infoseek, and a few others.

I was able to largely declare my research a success. In fact, it was so accurate that in one case I was able to write a program that produced the exact same search results as one of the search engines. This article explains how I did it, and how it is still beneficial today.

Step 1: Determine Rankable Traits

The first thing to do is make a list of what you want to measure. I came up with about 15 different possible ways to rank a web page. They included things like:

- keywords in title
- keyword density
- keyword frequency
- keyword in header
- keyword in ALT tags
- keyword emphasis (bold, strong, italics)
- keyword in body
- keyword in url
- keyword in domain or sub-domain
- criteria by location (density in title, header, body, or tail) etc

Step 2: Invent a New Keyword

The second step is to determine which keyword to test with. The key is to choose a word that does not exist in any language on Earth. Otherwise, you will not be able to isolate your variables for this study.

I used to work at a company called Interactive Imaginations, and our site was Riddler.com and the Commonwealth Network. At the time, Riddler was the largest entertainment web site, and CWN was one of the top trafficed sites on the net (in the top 3). I turned to my co-worker Carol and mentioned I needed a fake word. She gave me "oofness". I did a quick search and it was not found on any search engine.

Note that a unique word can also be used to see who has copied content from your web sites onto their own. Since all of my test pages are gone (for many years now), a search on Google shows some sites that did copy my pages.

Step 3: Create Test Pages

The next thing to do was to create test pages. I took my home page for my now defunct Amiga search engine "Amicrawler.com" and made about 75 copies of it. I then numbered each file 1.html, 2.html… 75.html.

For each measurement criteria, I made at least 3 html files. For example, to measure keyword density in title, I modified the html titles of the first 3 files to look like this:

1.html:

2.html:
3.html:

The html files of course contained the rest of my home page. I then logged in my notebook that files 1 - 3 were keyword density in title files.

I repeated this type of html editing for about 75 or so files, until I had every criteria covered. The files where then uploaded to my web server and placed in the same directoty so that search engines can find them.

Step 4: Wait for Search Engines to Index Test Pages

Over the next few days, some of the pages started appearing in search engines. However a site like AltaVista might only show 2 or 3 pages. Infoseek / Ultraseek at the time was doing real time indexing so I got to test everything right away. In some cases, I had to wait a few weeks or months for the pages to get indexed.

Simply typing the keyword "oofness" would bring up all pages indexed that had that keyword, in the order ranked by the search engine. Since only my pages contained that word, I would not have competing pages to confuse me.

Step 5: Study Results

To my surprise, most search engines had very poor ranking methodology. Webcrawler used a very simple word density scoring system. In fact, I was able to write a program that gave the exact same search engine results as Webcrawler. That’s right, just give it a list of 10 urls, and it will rank them in the exact same order as Webcrawler. Using this program I would make any of my pages rank #1 if I wanted to. Problem is of course that Webcrawler did not generate any traffic even if I was listed number 1, so I did not bother with it.

AltaVista responded best with the most number of keywords in the title of the html. It ranked a few pages way at the bottom, but I don’t recall which criteria performed worst. And the rest of the pages ranked somewhere in the middle. All in all, AltaVista only cared about keywords in the title. Everything else didn’t seem to matter.

A few years later, I repeated this test with AltaVista and found it was giving high preference to domain names. So I added a wildcard to my DNS and web server, and put keywords in the sub-domain. Voila! All of my pages had #1 ranking for any keyword I chose. This of course led to one problem… Competiting web sites don’t like losing their top positions and will do anything to protect their rankings when it costs them traffic.

Other Methods of Testing Search Engines

I am going to quickly list some other things that can be done to test search engines algorithms. But these are all lengthy topics to discuss.

I tested some search engines by uploading large copies of the dictionary, and redirecting any traffic to a safe page. I also tested them by indexing massive quantities of documents (in the millions) under hundreds of domain names. I found in general that there are very few magic keywords found in most documents. The fact still remains that a few keyword search times like "sex", "britney spears", etc brought in traffic but most do not. Hence, most pages never saw any people traffic.

Drawbacks

Unfortunately there were some drawbacks to getting listed #1 for a lot of keywords. I found that it ticked off a lot of people who had competing web sites. They would usually start by copying my winning methodology (like placing keywords in the sub-domain), and then repeat the process themselves, and flood the search engines with 100 times more pages than the 1 page I had made. It made it worthless to compete for prime keywords.

And second, certain data cannot be measured. You can use tools like Alexa to determine traffic or Google’s site:domain.com to find out how many listings a domain has, but unless you have a lot of this data to measure, you won’t get any useable readings. What good is it for you to try and beat a major web site for a major keyword if they already have millions of visitors per day, you don’t, and it is part of the search engine ranking?

Bandwidth and resources can become a problem. I have had web sites where 75% of my traffic was search engine spiders. And they slammed my sites every second of every day for months. I would literally get 30,000 hits from the Google spider every day, in addition to other spiders. And contrary to what THEY believe, they aren’t as friendly as they claim.

Another drawback is that if you are doing this for a corporate web site, it might not look so good.

For example, you might recall a few weeks ago when Google was caught using shadow pages, and of course claimed they were only "test" pages. Right. Does Google have no dev servers? No staging servers? Are they smart enough to make shadow pages hidden from normal users but not smart enough to hide dev or test pages from normal users? Have they not figured out how a URL or IP filter works? Those pages must have served a purpose, and they didn’t want most people to know about it. Maybe they were just weather balloon pages?

I recall discovering some pages that were placed by a hot online & print tech magazine (that wired us into the digital world) on search engines. They had placed numerous blank landing pages using font colors matching the background, which contained large quantities of keywords for their largest competitor. Perhaps they wanted to pay digital homage to CNET? Again, this was probably back in 1998. In fact, they were running articles at the time about how it is wrong to try and trick search engines, yet they were doing it themselves.

Conclusion

While this methodology is good for learning a few things about search engines, on the whole I would not recommend making this the basis for your web site promotion. The quantity of pages to compete against, the quality of your visitors, the shoot-first mentality of search engines, and many other factors will prove that there are better ways to do web site promotion.

This methodology can be used for reverse engineering other products. For example, when I worked at Agency.com doing stats, we used a product made by a major micro software company (you might be using one of their fine operating system products right now) to analyze web server logs. The problem was that it took more than 24 hours to analyze 1 days worth of logs, so it was never up to date. A little bit of magic and a little bit of perl was able to generate the same reports in 45 minutes simply by feeding the same logs into both systems until the results came out the same and every condition was accounted for.

Copyright 2005 CheapBooks.com. All Rights Reserved. CheapBooks.com is a book price comparison shopping engine, allowing you to locate the cheapest prices on millions of books and ebooks.

In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under

1.Types of Link Building: I would be explaining this factor in a more understandable manner with giving some examples with Site1, Site2 and Site3.

a)One Way Linking: One Way Linking is a type of Link Building where a site links to another site without getting a link back

Example: Site1 links to Site2 One of the best ways of generating One Way Links is Directory Submissions

You can submit your site in different free directories like Dmoz, Yahoo Directory (Paid Also) and many others

Limitations of One-Way Linking

One of the most desired limitations of One-Way linking is time Consuming process and the confirmation of getting listed in Directories is not fixed

b)Two Way Linking: Mostly known as Reciprocal Linking, this is one of the most effective and fast method of creating quality incoming links towards your site. Two Way Linking is process of exchanging links between 2 sites of similar theme. (As per latest Google Semantic Indexing)

Example: Site1 Links to Site2 and in return Site2 Links back to Site1 The best method to create Reciprocal Links is to contact theme based sites, which you can think can be involved in your Linking Parameters and ask them for a Link Exchange with your site

There are no limitations in this type of Linking as this is one of the most effective and fastest methods of creating incoming traffic to your site.

c)Three Way Linking: This can also be termed as a better way of obtaining One-Way Links to your site, as in this process there is One-Way and Reciprocal Linking Involved

Example: Site1 Links to Site2, But in place Site2 Links Site1 on Site3

Aspects to be Looked Before While creating Links

1.The partner’s site Page Rank of the page where he has placed your link

2.Whether the page where your link has been placed is indexed in Search Engines or not

3.One most important factor is the theme of the site. Eg: If you have a site related to Web Design you can exchange links with site related to shoes or gifts, you should link with sites related to Web only

For More information on Link Building Services Contact Sunny Kathuria at skathuria@gmail.com or sunny_indian@touchtelindia.net

SUNNY KATHURIA

Link Building Freelancer

India

skathuria@gmail.com

sunny_indian@touchtelindia.net

There is a bit of confusion about search engine optimization. Some people think that SEO (the abbreviated form) is nothing more than tricking search engines into giving a high ranking for a particular site. Others think that search engine optimization is so complex that they could not possibly understand it. Neither of these views are correct. Search engine optimization is best defined as the art and science of building web pages that are both search engine friendly and user friendly. Below are four basic steps that you should take when optimizing your web pages.

1. Your web design should emphasize text and not graphics.

“Search engine friendly” means that search engines should be able to find data on your site that they can put in their data bases. While a picture may be worth a thousand words, a search engine is trying to classify pages by text and not by images. If you have an opening page with a beautiful picture of the sea and only two words of text saying “enter here” then this page will not rank high in searches for Florida Vacations. Similarly if you have a headline with important text containing your site’s keywords it should not be displayed as a gif or jpeg image. Pages that are all flash or all images are not search engine friendly, and often are not user friendly as well.

2. Links to your interior pages should be easily found by search engines

An important thing to remember is that you want not only your main page, but all of your interior pages to be included in the search engine index. While most people will probably enter your site through the main page, many will enter after doing searches which lead them to your inner pages. The best way to make sure that search engines will find and index your inner pages is to include text links to these pages. If you have navigation system which uses Java script or images, then it is best to add an additional text link navigation bar at the bottom of the site to ensure that the robot follows the links to your inner pages.

3. Your pages should be built around specific keywords or keyword phrases

Robotic search engines and human users have one thing in common: they are trying to figure out what your site or your particular web page is all about. It is not possible to get high rankings for thirty different search terms with only one web page. However it is possible to build separate web pages which explain and give importance to various aspects of your organization’s activity. These sub pages can be optimized so that they perform well in searches for your various keywords.

4. Once your material is organized, then your keywords should appear in strategic portions of your web pages

If your site is about Florida Vacations, then these words should appear in the following places of your html pages:

a. In the file name or the url.

If your site is called www.floridavacations.com then this will give you a head start in any searches for this term. Similarly if your company is called XYZ Travels you may have a web page with this url: www.xyztravels.com/floridavacations.html

The url or file name is an important indicator to a search engine, so don’t miss the opportunity to put your important term either in your main domain name or in your file names.

b. In the title tag

The text that is displayed in the blue line at the top of your browser is your title tag. The title tag is located in the section of the document. If your main phrase is “Florida Vacations” then the title tag in your html document should look something like this:

c. In the Description tag

The description tag is not seen on the web page but search engines often display it as the text which gives the searcher an idea of what your page is about. The description tag should be compelling, and make someone want to click and see your page, while also containing the keywords that are in your url and your title tag. A description tag for this site might look as follows:

d. In the headlines

Just as someone reading a newspaper looks at headlines to find out what is important, a search engine robot looks at the headlines of a web page in order to pick up the essential feature of that page. Put your main phrase in a headline and place it near the top of the page. Your headline text should be enclosed with special header tags such as h1, h2, h3. A headline tag for our hypothetical page could be written as follows: h1 Florida Vacations: Plan Your Vacation Now And Save Money or Accommodations, Entertainment and Transport in Florida h1

If you don’t like the look of the h1 tag, then use a smaller tag, h2 or h3, or adjust your site ‘s style sheet so that the h1 tag is displayed in a small font which better matches your body text.

e. In the body text of your page

Your main keywords or key phrase should appear in the first paragraph of text and in a natural way throughout the text and also at the end of the page. In normal writing you would first introduce your subject, then explain what it is about and then summarize at the end. Follow this same procedure when you start writing your web page. Pages written in this style will automatically have correct keyword density and distribution.

f. In anchor text on your page

Anchor text is the clickable portion of links on your web page. Suppose you are describing your Florida Vacations and you want to direct your web visitors to an inside page with more information about this subject. Instead of making a link that says “click here,” it would be better to have a link that says “Click here for more information about Florida Vacations” or even better, the link text will only be “Florida Vacations” and the “click here” will be rendered as normal text.

If you follow these search-engine-optimization steps when building your website you will end up with web pages that are easily understood by your visitors, and easily classified and indexed by search engines.

Donald Nelson is a web developer and editor. He is the proprietor of A1-Optimization http://www.a1-optimization.com a firm that provide search engine optimization, copywriting, reciprocal linking and article marketing services. He recently a launched a new free reprint article directory: http://www.a1-articledirectory.com

ahoo got more pages indexed than Google. And an enormous amount more. It seems that the Yahoo index is more than twice the size of the Google index. Recently this was also announced by Yahoo, even though they generally don’t comment on index sizes.

However, a simple search for the word ‘the’ in both engines shows a huge difference. Where Google comes up with approx. 3,320,000,000 results, Yahoo spits out the huge amount of 10,200,000,000 results.

Ungoogle like, a couple of weeks later Google responded. Not by word, but in silence. An enormous crawl of the net was performed and even though it still says ‘Searching 8,168,684,336 web pages’ on the google home page, it is obvious that they have indexed a lot more pages.

These new pages actually were ignored by Google before but it seems that the spider rules of google have been changed in order to increase the index. Obviously this could not happen unnoticed. And noticing it we did. Many sites are seeing reduced traffic since Friday, August 19th, 2005.

Considering that Google has special rules for newly indexed pages, (Simply said: no PR so PR is not taken into account when determining the position of the page*) you can see lots of PR0 pages rank high that weren’t there before. Some of the sites I monitor show a decrease in traffic of about 20 to 30%. If Google indexed about 20 to 30% more pages then this explains the decrease in traffic. These new pages get found, but the number of searches has not increased. In other words, the amount of traffic Google generates now is spread over 20 to 30% more pages. High ranking sites lose traffic (especially content rich sites) to all these new pages that have been indexed. In a next PR update this lost traffic should be recovered partly I believe, though all these new pages also contain new links so it is a swag (Silly Wild Ass Guess) to predict what will happen in the next PR update.

It is interesting to see how Google now made the fairly commercial decision to respond to Yahoo’s increased index. A leader sometimes needs to punch a challenger in the face in order to maintain the respect of the group. They did this, though for now it seems to be just a small punch, which makes me believe we can expect more from Google.

*Controversial, not generally accepted, theory of mine.

Peter Faber is an SEO Consultant and works for TextLinkBrokers. This article may be published only with working links to http://www.textlinkbrokers.com and http://www.i-brane.com

After the latest PR update at Google and MSN’s beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Rumors are abound that PR means less and less, if anything. Bill Gates came out of his cave to say that “Today’s search is nothing” and that it won’t be that way for long. There are quiet rumblings in the SEO back alleys of a new, state-of- the-art search engine currently indexing the internet. Websites are dropping off the face of the planet. And we’re all left to sit here and put together the pieces. So what is in store for 2005?

1) Reciprocal links, while not becoming totally dead, are decreasing in value, and there will most likely be an algorithm update to lessen their importance. The original thought process behind the importance of a link was that it was seen as a “vote” for the linked-to site. Now that reciprocal links are everywhere, it is hardly a great way to count “votes” for a website. Reciprocal linking will continue around the internet, although the amount of people who try to get away with one-way links (by never getting back to you once you’ve added their link) will increase significantly. This will, of course, be an attempt to acquire one-way links, which brings us to our next subject….

2) One-way links and triangle linking, though already quite popular, should explode over the course of 2005. Both are much harder to control and acquire, which makes Google happy. The triangle link “ploy” makes links look like one-way links even though “Site A” is returning the favor to “Site B” through “Site C”. There will be attempts to sell triangle linking programs and systems by SEO companies, however, the complexity, difficulty and time involved in this scheme will produce ridiculous prices.

3) What this about a new search engine that is going to index every site on the internet, EVERY 10 seconds? Become.com has turned a few heads with it’s claims. Site owners have reported Become Bots spidering “like crazy”. It’s all quite hush, hush, however and you need to have an invite in order to test it out. It should be interesting to see what they’re capable of if and when they decide to go live. I’ll go out on a limb and say that it’s a household name by this time next year.

4) MSN will scrap the “beta” tag on February 1st from it’s sparkling new search engine, which is currently live at search.msn.com and Bill Gates thinks it will rival Google. There is a lot of debate over this issue, but there is no denying that it is far better than the old chugger they were using before. Love him or hate him, Gates has most likely given a hard right to the chin of Yahoo!, which seems to be suffering from a magnitude of quality problems. MSN will be second to Google in total searches in 2005.

5) PR still has importance. However, it is also decreasing in value. PR is only based on the quantity and quality of links (both inbound and outbound) from the given web page. The most obvious reasoning for the declining importance theory is due to the fact that on any given search on Google, the PR of each page seems to have barely any correlation with it’s place in the rankings. For all you PR lovers out there, hold on to your toolbar’s tight, because this could be a bumpy ride.

Bobby Heard (bheard@abalone.ca) is the Vice-President of Abalone Designs (http://www.abalone.ca), which offers great SEO results at affordable prices.

Definition of keyword is very easy to understand but very complicated to implement in your site so that optimized keywords nobody can else bid it. Pay per Click (PPC) advertisers are looking for cheap keywords to bid on to send their website inexpensive traffic. They attempt to locate overlooked, yet relevant keywords to bid on using PPC search engines such as Overture (Yahoo! Search Marketing) and Google AdWords.

This article will give you the guidance and techniques how we can use correct way of finding out the keywords for which you should optimize your site for the search engine and how can you get inexpensive traffic to your site. Generally phrases that most accurately describe specific qualities of a site yield the highest gain. The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment. The most generic keywords are the most widely searched. Write down all the words and phrases that you might have searched for if you were looking for a company which offers products and services.

For example, suppose your website gives the information about Website Development Company. Here’s a list of phrases or keywords that I might have searched for if I were planning to search a website development company:
website development
website development in India
website development company
website development company in India
Indian website development company
Of course, everybody has different mind and thoughts about these keywords for Website Development Company but that’s not important - the important thing is to get an initial list of keywords.

Keyword searching should tell the search phrases people use to find products and services, as well as the search terms that drive traffic to competitors. Analyze person can get advantage of this information like: Optimize the content of your web pages and your meta tags; Maximize your pay per click campaigns; Take traffic away from your competitors.

When you research keywords to optimize pages, the path is usually as follows: first, you define a basic concept, then use some tools to get terms which are people actually look for on the search engines. When you have a thousand or so keyword suggestions, you select the most relative to your business and then analyze them by competitiveness. The ways, tools and criteria for such a kind of analysis will be discussed in the articles of this section.

Keeping steps in mind when you analyze keyword for your website are:
• Make key phrases for your site
• Control on spelling mistake research
• Keywords should be industrialized
• Keywords should be related to seasonal search trends
• Select keyword that search engine looks; keywords selection for a search engine is complicated work
• Proper care and feeding of keywords should be listed
• Right keywords should be selected, that hold the key for successful website
• Density of keywords is how much should be care
• Keyword Effectiveness Index (KEI) Analysis is important step to keep in mind

When you analyze keywords for your website you can use some keyword analysis tools. There many online keyword research tools, and many of them work differently and provide you with different data. Like Wordtracker (www.wordtracker.com), NicheBot - www.nichebot.com are most popular keyword research tools. Other keyword research tools exist, and you can use to check each of the tools’ websites to determine where they get their data. Remember that using a combination of several online keyword research tools will help, as getting a second or third opinion is always a good practice.

Sharen (H. Serus is same person) writes and publishes articles and blogs. Learn How can your website can get Free traffic. For more information or comments at http://www.kvcindia.com/blog.