If you have a physical location that you do the majority of your business from, you obviously want people in the area to be able to find you in search engines. They should be able to enter in the type of business or organization they are looking for, along with the city name, and your site should be in the first few pages.
There’s never any way to completely guarantee a specific position in the search engines. The search engine companies can, at any time, change their algorithm used to rank sites. And that type of thing does happen from time to time. But by putting the keywords that you want to search for in your site on multiple pages, and if you make sure that it does not look like it is only their for search engines, you can help your ranking.
Specifically, with addresses, what you can do is put your address at the bottom of each page on your site. Not only that, but if what you do is not a part of your name, add that to the address.
Let’s say your company is called Technomatic and your business is repairing vacuum cleaners. What you do is not at all obvious from the title of your business. So search engines won’t have any idea either. Instead, when you put your address on your site, do so similar to this:
Technomatic: Vacuum Cleaner Repair
1234 Local Street: My City, Texas 71111
That way, your business name, location and type of business are all located close together on your page, so the search engines are more likely to link them all together. And linking them all together means a higher ranking of your site on the search results.
Tim is the owner and senior web designer at T&S Web Design. His company has developed and maintained website for dozens of small businesses and organizations. Tim also maintains a blog with free website advice for small business owners, GetASiteOnline.com
