Many people who have a website are looking at the best ways of increasing their google page rank. In this article I give free tips on how I believe you should go about doing this. These techniques are what I use on all of my websites.

For me by far and away the most important thing we all need to do is to obtain as many backward links to our website as possible. This should be an ongoing project as to suddenly for example buy a thousand links and to then not add to these, is not natural. My advice is a steady increase in these links daily. I also would certainly not ever buy a thousand links anyway.

So far we have established that we require lots and lots of backward links, the next question is how to obtain them. There are two types of links, reciprocal and non reciprocal. Non reciprocal links are of much higher value as they are seemingly harder to get.

Non reciprocal links

To ask a person who has a website to add a link to your website for no reason, or without you adding a link back in return, is unlikely to meet a positive response.

To obtain these non reciprocal links my advice is to:

Write articles. Writing articles is an excellent way of gaining non reciprocal or one way links. Other webmasters are able to use your article including the links to your website on their site. The article website you submit the article to also gives you this one way link on their site.

Get a blog. Blogging is likely to become the next big thing on the internet. If you add a link to your main website on the blog this could then appear on every page. Over time a blog could have hundreds of pages.

Purchase a link text ad. It may be worthwhile purchasing a link text ad from a quality well established website. This should attract visitors to your site plus has the added page rank value for the backward link.

Reciprocal links

In any link management campaign it is also useful to obtain as many reciprocal links aswell. My advice would be to join a scheme such as linkmetro, this saves a huge amount of time, which could be better spent writing articles.

Stephen Hill has a number of websites including:

http://www.stammering-stuttering.co.uk
http://www.insomnia-symptom.co.uk
http://www.meditation-symptom.co.uk

Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. Since webmasters spend so much of their time worrying about PageRank, an important question is: how important is PageRank, really?

Many webmasters will tell you from experience that other factors besides PageRank, such as keyword density and placement, have recently taken a larger role in website ranking. No one will argue that PageRank has become irrelevant, but there is significant evidence to suggest that PageRank is not quite as important of a factor in website ranking as it once was.

To illustrate this point, I utilized a very useful tool you can find at prlookup.com. The tool returns regular Google query results with one interesting addition – they also give the pagerank for every webpage. Thus, you can type in any word or phrase and see the pagerank of those webpages that rank well (or not so well) for that keyword. Looking at the results, you probably notice something almost immediately. Some sites with low PRs do surprisingly well in the results, while some higher PR sites do quite poorly. Some of this difference can be contributed to sheer content – that is, how many times, and in what manner, the keywords you entered actually show up on the webpage. Google takes a close look at keyword usage and density in determining ranking. However, some pages clearly have very close keyword densities, yet in some cases the page with the lower pagerank will somehow still receive a better ranking.

Let us take a more quantitative look at this. Taking 20 of the most popular keywords from rankpulse.com (for this particular day), and entering them in prlookup.com, it is possible to get a better feel for the importance of pagerank. Looking at the first five results only, I wanted to see how many followed in order of highest PR to lowest PR. Surely, out of the results for 20 keywords, a good portion of them will display such an order, right? I have listed the number of webpage results that appeared in correct PageRank order for each keyword (i.e. 5 would indicate that 5 out of 5 results were in order of highest to lowest pagerank). You can see the table with results at Google Advisor.

Although limited by sample size, the results indicated that PageRank is not an overwhelmingly dominant component of website ranking on Google. If it were, the average of correct PageRank order for these keywords really should be somewhere around 4 to 5 (the real average was about 2.15). Thus, other factors including keyword density in webpage content, title, and even the URL, play a significant role in webpage ranking. I want to mention that, while looking over these results, I noticed that about 4-5 of these keywords came up with at least one webpage within the first 10 results (first page on Google) that had absolutely no PageRank at all (PR 0). In addition, a couple keywords came up with results with exactly reverse-order PageRanks – that is, the first result at the lowest PR and the fifth result had the highest (for example, PR8, 7, 6, 6, 5 or something similar).

So what does this all mean for the average webmaster concerned with SEO? The first lesson is that keywords and other non-PageRank factors can be absolutely crucial. They can put a PR6 site above a PR8 site (if you don’t believe me just use the tool I mentioned above). Does this mean that website owners should not worry about links? Not at all. It’s just that all the time people spend on exchanging and acquiring links for the sole purpose of increasing PageRank may be better spent developing website content and keyword strategies instead.

As far as keywords are concerned, we discovered that having keywords in the website title and URL can help a site rank much more competitively. Good content tends to have the fortunate effect of both increasing your one-way in-bound links (people like to link to sites they find interesting, thoughtful, informative, or helpful), thereby improving your PageRank, while at the same time producing keyword rich webpages good for both human viewers and search engine spiders.

The take home message here is that PageRank is important, but it certainly is not worth obsessing over; there are many other factors involved in website ranking that should be given nearly equal consideration. In addition, simply building a good website is the best thing you can do to attract visitors, even without a great PageRank. PageRank, however, will likely follow – consider it a welcomed byproduct of your hard work.

Bradley James is Webmaster of GoogleAdvisor.org, an informational site providing free information to casual searchers and Webmasters about the Google search engine.

What is Google’s PageRank?

If you have ever done any reading about search engine optimization or were just curious how you can get your site to the top of the Google search engine results, understanding PageRank is vital. I’m going to introduce you to the basics of PageRank and also provide a brief discussion on how much you should really worry about PageRank if you are running a website or Internet business.

Google’s founders, Larry Page and Sergey Brin, invented PageRank and it forms the basis for how Google works. Google didn’t become the best search engine in the world by chance, it became the best search engine because it provided the best results. PageRank is in fact the technology that gave Google its competitor-killing edge, a way to greatly improve the accuracy and validity of a search response to a user query.

In essence PageRank provides a means to determine the value of a website for any given search term or keyword phrase. This value is determined by how websites link together with the more popular (and theoretically better) sites receiving more links. It’s these incoming links that help the site have a high PageRank value and thus display higher up in search results.

Let’s read how Google explains their PageRank system:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

The key rule to understand is that it is a combination of variables that determine how well your site performs in Google. These are the most important variables to worry about:

Some of those factors you can control, others you can manipulate but not directly control. The important thing to understand regarding PageRank is that all those variables will determine how high your site shows up in search engine results. PageRank is the name for the technology that ranks sites and includes all those variables and many more.

PageRank Numbers – The Little Green Bar

If you install the Google Toolbar into your browser you can choose to switch on the PageRank display (it’s in the options). This will make a little green bar appear above web pages you visit. The green bar represents the PageRank of the page you are viewing in your browser. The ranking starts at 0 (no ranking) up to 10, the highest ranking and can be blanked out completely if the page has been banned from Google. If you don’t want to use the toolbar you can try this free PageRank lookup tool to find the ranking for any web address.

Google created quite a storm when it launched its green PageRank bar. Webmasters became obsessed with methods to increase their PageRank and high PageRank sites started selling text links for hundreds of dollars. A link from a high PageRank page, from a PageRank 7, 8, 9 or 10, has been known to make lower PageRank pages increase a full number, even two if the incoming link is from a PageRank 10, and there is no doubt it is good for search engine rankings.

The problem with PageRank being displayed in a little green bar is that it is very hard to really gauge how valuable a ranking is. The Google PageRank technology is complex containing many variables, some of which I mentioned above, and to interpret a number from 0-10, especially when only Google really knows how it works, is difficult. Worse still, the visible representation, the green bar that the public can see, only changes on a quarterly basis, while the real PageRank of a page changes on a daily basis. Most of the time you are looking at a very outdated ranking value.

PageRank paranoia is an issue that every webmaster may fall victim to. There are rumours that Google will be changing the PageRank system because they are not happy with how it is being manipulated and interpreted. As a rule of thumb, watch the green bar with interest but don’t take it too seriously or spend too much time trying to force it to increase (staring and yelling at it will do you no good, trust me on that one).

The Randomness Of PageRank

Search engine optimization experts actively track PageRank and investigate things like page backlinks to try and work out what the top search engine ranked sites are doing right so they can replicate and then surpass them in the rankings. This is a very good strategy for any person running a web business looking to improve their search ranking. There is no need to reinvent the wheel - copy what works and do it slightly better than the competition.

This is all good in theory, but unfortunately there is a good amount of randomness in PageRank and search engine results. Google of course would argue that it’s not randomness and their PageRank system is merely using algorithms that we don’t understand, and no doubt that is true, but for the human webmaster trying to get traffic, PageRank and Google can be baffling sometimes.

There are instances of high PageRanked sites having little to no backlinks. Given that incoming links are one of the most important variables used in PageRank calculations you have to scratch your head and wonder how a site with no links could have a big green bar. Google’s own backlink lookup tool is another phenomenon that search engine experts often choose to ignore rather than try and evaluate.

Thankfully the randomness of PageRank can result in positive outcomes as well, with your sites jumping high into search results in places where you wouldn’t expect it. The only consistency is randomness but there is logic that can be followed and smart search engine optimization practices that when implemented well will work. Just don’t expect it to work precisely how or when you want it to.

What You Should Know And Do About PageRank

This advice I offer from experience as an avid PageRank chaser and search engine optimizer. The key to gaining PageRank is to ignore it and focus on the variables that control it.

Having people link to your site has always been a good thing and PageRank was in fact a result of this. Don’t get confused with the order of things, first came the Internet and links and then came PageRank. Focus on amassing quality incoming links from quality sites relevant to your site. This practice will naturally improve your PageRank and also increase the amount of visitors coming to your site. Don’t get bogged down chasing links from only high PageRank sites or waste energy adding links from just any site willing to link to you. Do things naturally and your site will grow naturally.

Learn about the importance of keywords. Keywords play a crucial role in bringing the right type of traffic to your site but you should never spend half an hour in front of a computer trying to come up with the perfect title for your article. Name your content logically and think about what search words your audience would use to find your article and you can very quickly and easily develop good keywords without spending hours and hours tweaking every little phrase and heading. See what your competitors do in regards to keywords if you are completely lost.

If you build a good website with good content, always keep in mind your important keywords and proactively work every day to earn and create new backlinks to your site you will improve your PageRank. The best sites with the highest PageRank never worry about PageRank, they simply keep churning out content that people love to link to. This is a strategy that every webmaster and Internet entrepreneur should emulate for success online.

By Yaro Starak
http://www.entrepreneurs-journey.com

Are you interested in online marketing, Internet business, blogs and podcasts? Are you sick of "gurus" trying to sell you the latest get rich quick online deal?

Get educated, it’s the key to real online wealth. Download and read quality how-to articles and listen to podcast audio files in mp3 - Visit my blog: Entrepreneur’s Journey.

A ‘Page Rank’ is a number Google gives to a web page that represents how important Google thinks the page is on the web. When one page links to another, Google considers it to be effectively casting a vote for the other page. The more ‘votes’ there are for a page across the whole web, the more important that page must be. But that’s quite an assumption, isn’t it?

The importance of the page that is casting the vote determines how important the vote itself really is, meaning in Google calculations a page’s importance comes from the votes cast for it. These votes are then taken into account when the page is ranked.

As a general rule of thumb, Google Page Ranks along with Alexa ratings are the best indicators of how well your SEO work has been going. Granted, the ranking that you appear in on the results for your most important key words is the real indicator, but a strong Google Page Rank will help to boost this position substantially. The more links that you have pointing at your site, the better off you are. That’s a basic rule that will apply throughout your SEO operations.

Page Rank matters because it’s one of the most influential factors that determine a page’s ranking in Google’s search results. If you want to have good Page Rank, you’d better make sure people are linking to your site.

Well, don’t jump the gun and try to get your site linked from everywhere you can, because Google doesn’t count every link. They have started filter out links from known ‘link farms’ (sites that are nothing but big lists of links), and being linked to or from these kinds of sites will get you penalized by Google. Be careful out there. They have also implemented a new relevance calculator that (true to its name) tries to determine how relevant the links into and out of your site are. The most important factor here is that Google considers long lasting links as more meaningful than a recently published link.

The best way to increase your page rank is to contact people with relevant and complementary content (that is, content that does not compete with your own but that enhances it). These links are most likely to last and they will not only increase your Google Page Rank, but they will also provide relevant hits via the links themselves.

How is PageRank Calculated?

Google calculates the PageRank PR of all pages it indexes, taking into account all the links to and from each site. When a page ‘votes’ for other pages by linking to them, it shares out some of its PageRank value amongst these pages.

This algorithm means that a link to your site from a page with PR4 (i.e. a Page Rank of 4) and five outbound links would be worth more than a link from a page with PR8 and a hundred outbound links. It’s not just the Page Rank of the page that’s important, but also the number of links it has.

The more links there are on a page, the less Page Rank value your page receives from them. You should also remember that it takes progressively more Page Rank to move up a level. It is generally pretty easy to achieve a Page Rank of three. Once you achieve a Page Rank of four, your site is getting formidable. Increasing past this mark may prove difficult and will require very important content. Reaching 8+ is very difficult. These ranks are usually reserved for sites that are crucial for the functionality of the internet.

Each time you add a link, or a page that links to you adds a link, you run the risk of lowering your PageRank. Make sure that you have as few links as possible, and so do any sites that are associated with you.

Google repeats its PageRank calculatons many times at each update, and each time the calculation is made it gets more likely to be accurate. Total accuracy can never be achieved, however, because one site’s PageRank is entirely relative to the others’. You should understand that the results searchers end up with can really only be properly worked out by Google, because they’re the only ones with access to the whole index.

About The Author:

Lawrence Andrews is an ePublisher, software developer, consultant, and author of numerous books. Visit his Private Label Content and Software site at http://www.lmamedia.com for more information about SEO and PRL.

You may use this article freely on your website as long as this resource box is included, a link point back to my site, and this article remains unchanged! Copyright 2005 Lawrence Andrews

This article is designed for webmasters and site owners who have freshly deployed their web sites on the Internet.

If your goal is to improve your pagerank (PR) with Google (especially if your PR is still 0), reading farther below will help achieve your goal.

Submitting to search engines is one of the strategies you will use to improve your site’s PR. BTW, PageRank is a measure used by Google to rate the importance of a web page.

Search engine (SE) submission as a trade has been booming as never before. Some offer their services for free, others charge you precious dollars.

SE services have one thing in common though. Reading the list of search engines to submit to - which ordinarily counts to hundreds, even thousands - is enough to make you dizzy.

The truth of the matter is, there are only a handful of search engines that you should be concerned with.

In terms of improving your pagerank with Google - and generating traffic to your web site on the side - the search engines listed below should be a must have in your submission list.

You will not regret using the list below. I used the same list for my own web site, the InternetMarketingLearningCenter.com, and after three months my pagerank improved from 0 to 4.

Individual results may vary, of course, as there are yet other factors involved in improving your PR. Submitting to search engines is one key strategy.

By worrying less about which search engines to submit to, you can channel your efforts to other PR enhancing strategies, like for example writing articles, etc.

Here’s the list:

1. GOOGLE
2. YAHOO!
3. MSN Search
4. ALEXA
5. EXACTSEEK
6. SITEEXPLORER
7. SPLAT!
8. SCRUB THE WEB
9. JAYDE

AOL. You don’t have to submit to AOL since AOL uses Google for its organic search. If you have submitted to Google, your site appears in the search results of AOL.

DMOZ. It will take an eternity to be listed with DMOZ (Open Directory Project). Try submitting just once, then forget about it. If you are insistent on listing with DMOZ, go here.

One final comment. The best time to submit your site to search engines would be the third week of the week. At least this is the working norm during this last quarter of 2005.

That’s it.

Submit to the above listed sites - and forget about submitting to the other 100+. Save your your time for the other useful Internet marketing chores.

Rick Tanzo is the creator of http://www.internetmarketinglearningcenter.com, a PR4 homepage which offers free Internet marketing and home business resources, such as free software, free articles, free classified ads guide, and more.

Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.

Page rank is defined as follows:

We assume page A has pages T1…Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages’ PageRanks will be one.

The Anatomy of a Large-Scale Hypertextual Web Search Engine (Sergey Brin and Lawrence Page, founders of Google)

To conform to the PageRank algorithm follow these steps:

1. Get inbound links to your website

Google ranks your pages according to the number of links pointing at your page. Try to get as many links pointing at your pages as possible.

2. Your Title Tag

The title of your page is important. Place a descriptive title to you HTML tags in the section of your web page. Do not leave it with a title like "New Page", or “untitled”.

3. Content-Laden Pages (Keyword Density)

Use more of your keyword on your pages. Be focused on your content. It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines.

4. Keyword-laden Links?

Insert more description on links to your website. For example, a link with the text "Cheap Medical Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap medical store" than if the link simply said "click here".

5. ALT tags on Images

Place description on images. Add ALT tags to achieve this on images. Google indexes the text given in the ALT tags of images.

6. Use the Google Toolbar

The Google Toolbar is an ActiveX control that installs into IE, and shows the Page Rank of any page that you visit. The toolbar can be obtained from http://toolbar.google.com/ If you use Internet Explorer, you can get an idea of what Google thinks of how important your site is in general, by downloading the Google Toolbar.

7. Others

Good Google Search Engine Optimization looks at over 100 items, but here are some of the major items that Google analyses on web pages:

If it looks like you are trying to "trick" Google, then there is a chance you may penalized by Google. You must follow good practices.

8. Advice

About The Author

Brian Daniels (sales@xcelweb.com) is the founder of http://www.xcelweb.com, a company dedicated to online Internet Marketing and Web Design. He has just released a new Ebook dedicated to Internet Marketing and Search Engine Optimisation.

Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.

But how to get a high Pagerank? (Let’s clarify: saying ‘high Pagerank’, we mean at least PR6)

Of course there are many different ways. You may start exchanging links with PR1-2 websites, then with PR2-3, then with PR3-4 etc… and after a year of this madness you’ll probably get a result. But till that time, your mailbox will burst from tons of “link exchange proposals” and your website will look more like a free-for-all directory. Or you may start writing articles adding your website URL in the bottom, but not everyone can do this, and it’ll also require many months of efforts.

But here’s the better way!

There are many websites with strong search engine positions and high Pagerank, where you can buy text links for a certain fee. Depending on the strength of a website and the value of its links, it may cost from $10 to $3000 (and more) for a ROS (run-of-site) text link. Everything will depend on your budget and goals. If your goal is PR6 - it may cost for example $200 per month to reach it. Yes, it’s not cheap, but it’s only the first step…

So, you go ahead and buy the link(s); and after the next Pagerank update (generally once a month), you get your fair PR6 (let’s suppose that it takes 1 month and $200).

During the second month you need to hurry up, and to organize several link exchange campaigns with other PR6 (or even PR7) websites. Remember: you’re not a newbie any more - you’re “PR6 website”.

3-5 campaigns should be enough. This month will also cost you $200… BUT… after the end of the month, when you have several working link exchange campaigns, you simply stop buying text links and wait for the next update.

If you made everything correctly, you will not loose your Pagerank (maybe even increase it).

So here’s the simple way to reach PR6 for quite reasonable price. Or course $400 may be a big amount for a young webmaster or a newbie. But it’ll save you from many months of exhausting work, from headaches; and it’ll save your time. Finally, you’ll also be able to sell your own text links in order to return your investments.

Good luck.

About The Author

Olga Rose - webmaster of Dedicated Hosting Directory (http://www.DedicatedHostingDirectory.com).

The website offers you full information about dedicated hosting, plus the review of top dedicated servers.

This article may be reprinted or published without the authors consent as long as the “Author” section and weblinks are kept intact.

In part I - Google Page Rank Is Dead - Or Ist It?
http://web-marketing.smartads.info/2004/august-11.html

I discussed how Google’s Page Ranking System has become obsolete, but at the same time, many business savvy entrepreneurs still give it credit and could possibly discredit or credit your website accordingly to it’s rank.

"Let’s really go in depth to take our 1st steps towards leaving Google’s page ranking behind!"

If you’re like 1000’s of people online, you’ve been following page ranking so close for so long, it can be really though for you to break the habit. "No habit can be completely broken, it must be replaced with another".

1st Step: Remove Page Rank From Your Google ToolBar

Google probably won’t like me for this one but I recommend clicking on "Options" within your google toolbar, take off "Page Rank".

Congratulations, you’ve done it. Marketing your website has taken a new turn, a bright road is ahead!!

We can now go back and search online. Before we do, try NOT to think about how a website’s importance was measured by Google’s page rank, instead take a good look at each site that you visit.

Pay special attention to the content, layout, usability, and friendliness. Do you like it? Why do you like it? Right down things, images, layouts, anything that you like from websites that you pass by.

Create a "Favorites Folder" within your browser, call it "Opportunities". Within this "opportunities" folder, add websites that interest you, or that would interest your visitors.

Combine all these favorite things that you like to form new ventures for your business. Keep GOING BACK to these web resources that you liked and take a look to see if there are any good opportunities for both companies to prosper together.

Web Marketing is never done alone, successful marketing online needs you to create your own "web" to catch visitors with. What better way to do so then by connecting with websites that you like.

Why should we do this?

In order to stay away from Google’s Page Ranking all together, we need to replace it with our own "web measurement system" to determine whether or not our company should recommend, swap ads, or do business with the other.

In the end, we won’t be selecting websites just because they rank well, we will finally be selecting only websites that we all personally like.

Personal resources create a better world for your visitors. Just remember, many of your visitors have no idea about the world of Google Page Ranking and how you may of been addicted to it.

Building A Personal Ranking System:

In order to personally rank websites, there are a few measurements you can take… Ask yourself these questions when browsing…

* What is their alexa ranking? or Rank from Ranking.com?

Does the site seem to be getting matching traffic with yours?

Does the site you are looking at have incoming links from Google in the same industry as yours? Pay close attention to who links to the websites your research.

* Most Important: Do you get a good feeling when you visit their site?

If you don’t, 8 times out of 10, other visitors won’t either. I never recommend a website that doesn’t feel right. 1st impressions mean a lot more than people think. At times, the internet is a sub-conscious activity and many things that we see make us react to it without even knowing it. You want people to like you and trust you enough to do with business with you.

* Last but not least: Will you be happy knowing that the websites you recommend have a personal touch and your visitors will be better off because of it?

Once we all get in a good groove online and start adding complete personal resources on our websites, the internet will be a better place for all our visitors.

Try and let the larger resource directories within your field to list everything possible, the best course of action for your business is to create something with your own personal touch.

I hope you’ve enjoyed this II part series!

About The Author

Martin Lemieux
Smartads - President
Affordable Web Design & Web Site Marketing

http://www.smartads.info & http://www.smartads.ca

Martin’s Weekly Marketing Tips: http://www.smartads.info/newsletter

Daily Web Marketing Tips: http://web-marketing.smartads.info

Entrepreneur Help Site: http://mindpower.smartads.info

Reprint Rights: You may reprint this article within your website and/or newsletter as long as everything remains in tact. Copyright 2004, Martin Lemieux, Smartads.

Google’s Page Rank is one of the most important criteria for being recognized as a good web page. Page Rank is one of the innovative ideas started by Google. Mainly the concept was that if a web page gives a link to other web page then that link was calculated as a positive vote for the other web page. PR does not depend on the quality of site but it is the criteria which measures the value ness of a web page only.

Mainly it was thought that a webmaster would only link to pages that they thought were interesting and having some quality information for their visitors. Google generally used the number of inbound links to a web page as the criteria to judge the importance of that particular page.

Simply PR is calculated by distributing the PR from all the back links to your page. Along with these it also depends on the content of your page. Some people say that 85% of your PR is calculated by the content of your page and the rest of the 15% are being calculated by links.

Nobody knows for sure how Google calculates PR, and how we can increase it. Important thing is that make your page as good as possible then automatically rest of the world will link to your page and you will get the PR value from these links.

Alok Vats is active in the field of web from last two years. He has an http://alok-vats.blogspot.com/ ambition, he wanted to create a directory site for the people who are not satisfied with the current lot of directories. His other blog is for http://team-india-performance.blogspot.com/ cricket information and http://aloonpre.blogspot.com/ his personal life.

One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what’s working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.

The key points of using these two Meta Tags, is optimization!

Evaluate your Keywords: look at your web-site and evaluate it services and products, be sure to do a search in www.Google.com to help you pick the keywords that your potential clients may be looking for.

The next thing is to evaluate your site content to see just how often you’re using these keywords, the biggest mistake that web-masters make is creating their Meta Tag Description and Keywords and not including them in their content pages.

To get the best results, is to ensure that you use as many of your keywords and discretion tags throughout your entire site.

The next thing is your products or images, be sure to include some of those keywords in your

Google, Yahoo, and Msn all use the following tags:

Be sure to include these in your Meta Tag, as it tells spider bots to search links to other pages on your site, increasing your chance of getting better indexed in the search engines.

The next key point is to also ensure you have created page titles for each section of your site, this is another mistake most make and they usually brand each page with their site name, the mistake is that, when your potential client types in to Google for a specific item or product you lesson your chances on being pulled up.

Name each section of your site using the Keywords you developed for your web-site, this ensuring higher page ranking in Google, and you not being found within the first returned results but ending up on page 15 etc.

Google looks also for inbound links, these being partner web-sites that have agreed to become a link partner or affiliate of your site.

Also update your content regularly, Google loves content, content, content, the more rich content you provide using your keywords the better you page rankings will be. The best method we found is to update your pages 2 to 3 times a week, for example Monday, Wednesday and again Sunday.

Thus ensuring the Google spider-bot will return regularly as so will your potential clients, as visitors are most likely to visit a web-site that is updated with new and interesting topics or items.

Now use Google, and do a search for your competition, within the first page results returned looked for potential link partners, which offer the same resources or products as you.

Contact the administrator or web-master simply asking them to link exchange with you. Most sites already offer a link exchange program or an affiliate program. These are perfect ways to create inbound links to your site that have already established Google page rank.

List your site in Link Directories that offer a specific category for your services, these are also excellent ways to create inbound links as the more inbound links you have generated to your web-site the higher the page rank in Google.

The key points to getting your site noticed is to optimize the keywords and use them threw out your site. Get quality link partners that have the same services or products you offer. The reason for this is if you link to a Tupper ware site and you offer fine wine, it isn’t going to do you much good as there is no common denominator. List your sites in Link Directories that offer a specific category that best fits your site content and services.

About the Author:
Shawn DesRochers is the CEO and Founder of Invision-Graphics Design Firm, They offer articles and tips on Search engine Optimization and support forums, were they help many members and visitors increase their page rankings in many of the popular search engines.

For more advice and free articles be sure to visit http://www.invision-graphics.com